Group ownership and operational structure

Last updated: 2026-06-08

Siena Hem is a trading name of NAWAFY LTD, a private limited company registered in England & Wales. UK registered office: 33 Queen St, London EC4R 1AP, United Kingdom.

Why we disclose this

UK Companies Act 2006, section 82, requires companies trading under business names other than their registered name to disclose ownership clearly. This page provides that disclosure in full.

Operational scope

NAWAFY LTD operates Siena Hem as our Sverige market presence. Customer service, payment processing, returns handling, and order fulfillment are managed by NAWAFY LTD under the Siena Hem trading name.

You will see NAWAFY LTD on:

• Your bank/card statement (Stripe descriptor)
• VAT/tax invoices and receipts
• Refund processing details
• Customer service correspondence (sent from the Siena Hem support address)

Other trading names operated by NAWAFY LTD

NAWAFY LTD also operates other regional retail brand lines under separate trading names. Each is registered as a UK trading name under the same parent legal entity and follows the same disclosure standards. We do not link them prominently on individual storefronts so each brand can serve its target market cleanly, but the full register is available on request — email [email protected] with subject line “Group register”.

Contact NAWAFY LTD directly

• Email (group): [email protected]
• Postal: NAWAFY LTD, 33 Queen St, London EC4R 1AP, United Kingdom